Concept Vetting

IP considerations in branding go further than just the word mark and logo, and include visual concepts, designs and associated elements of brand presentation. It is prudent to consider how your brand is put to market from a legal standpoint.

We consult to brand owners and branding agencies on advertising campaigns, to assess their legal validity and ensure that the rights of others are not encroached upon.

Whether you’re undergoing a rebrand or launching a new campaign, talk to us about scanning the market and to get our opinion on possible conflicts before you launch.